Client: Urbani Real Estate Marketing
Background: Urbani is a real estate marketing startup that provides creative marketing solutions for real estate companies which includes 3 services - digital marketing, market research & strategy development, and design solutions.
Design Process: I first go through the client brief and understand their marketing requirements. Next, I collect all the available resources such as branding guides and text. All the designs include intensive layout designs and the organization of provided data/content. Next, I design the most suitable layout that will match the organization of the content. Since some clients already have some ideas that they like to incorporate in the design so I make sure to check with them regarding that before I start the project. If not, I generate several options with a small description for its rationale. We share the first draft including these options with our clients. Once the option is selected, the design goes through a few iterations of revision before it is finalized.
Design Solution: The real estate business places great emphasis on elegance and professionalism. Therefore, my designs are created keeping in mind these industry standards. Most of Urbani's clients greatly prefer my style of design since the artwork aims to reflect the elegance of the real estate they attempt to market. Most importantly, the highlight of all the marketing collaterals is images. Therefore, my designs highlight the images such that there is enough space for all the other content.
Software: InDesign | Illustrator | Photoshop